What is “placeholder” in form wizard at the company level?

What is a placeholder?

If you enable placeholder, the type of the field shows up on the field itself when it has no value. This is useful when you place a field in an area where there is no proper label to describe what it is.

Why do we need a placeholder?

This is a feature designed for the highly controversial all-in-one "link" field where you can add linked issues, linked forms and linked documents to a form field. Because it may not always be possible to redesign the layout of a form, you may have to place a field in some blank space of a form to augment its content. This could lead to the problem of not knowing what those fields are supposed to mean when they lack proper labels.

The placeholder serves as a hint when it is not obvious what a field is. Use sparingly.